Get Attitude Strength: Antecedents and Consequences (Ohio State PDF

May 1, 2018 | Social Psychology Interactions | By admin | 0 Comments

By Richard E. Petty,Jon A. Krosnick

ISBN-10: 0805810862

ISBN-13: 9780805810868

ISBN-10: 0805810870

ISBN-13: 9780805810875

Social psychologists have lengthy famous the prospect that attitudes may possibly vary from each other when it comes to their power, yet only in the near past had the profound implications of this view been explored. but simply because investigators within the sector have been pursuing fascinating yet self sufficient courses of analysis exploring assorted facets of energy, there has been little articulation of assumptions underlying the paintings, and little attempt to set up a typical study time table. The targets of this publication are to spotlight those assumptions, to check the discoveries this paintings has produced, and to indicate instructions for destiny paintings within the area.

The bankruptcy authors contain people who have made major contributions to the broadcast literature and characterize a range of views at the subject. as well as offering an summary of the huge quarter of angle power, specific chapters deal extensive with particular positive factors of attitudes concerning power and combine the various our bodies of suitable concept and empirical facts. The ebook may be of curiosity to graduate scholars starting up paintings on attitudes in addition to to longstanding students within the box. as a result of the many capability instructions for software of labor on angle energy to amelioration of social difficulties, the ebook can be worthwhile to students in quite a few utilized disciplines reminiscent of political technological know-how, advertising and marketing, sociology, public opinion, and others learning attitudinal phenomena.

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Attitude Strength: Antecedents and Consequences (Ohio State University Series on Attitudes and Persuasion, Vol 4) by Richard E. Petty,Jon A. Krosnick


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